New Beyond (NBY), invested and restructured by Shenzhen Creative Group, is a high-tech private enterprise specializing in the research, development, production, and sales of automotive shock absorbers. Its predecessor was Chongqing Xiecheng Biyang Shock Absorber Co., Ltd., founded in 2010.

The company is dedicated to creating industry-leading products and expanding the boundaries of product possibilities, aiming to become a global expert in shock absorbers and achieve new breakthroughs. Talent and technological strategies are the fundamental and core competitiveness of New Beyond. The company's key technical, research and development, marketing, and management personnel have been engaged in the shock absorber industry for over ten years, possessing advanced shock absorber technology research and development, quality management standards, and concepts.

With advanced technology and management methods, New Beyond (NBY) has an annual production capacity of 600,000 sets of shock absorbers. Its major domestic customers include Changan, FAW Hongta, BAIC, Dayun, Nanjing Golden Dragon, and Great Wall (New Longma), among other well-known OEMs. The products are also exported to countries such as Thailand, Myanmar, Turkey, Vietnam, United Arab Emirates, and Pakistan.